Listening has always been an essential part of effective communication when it comes to serving your clients better and it is no different online either. However, when we talk about social media listening, it pertains to the surveillance of conversations that are already going on about your brand or product or regarding relevant industry topics on social media platforms that could somehow affect the way you market your products. The task ahead is to find these conversations that are happening online.
People love to go online and ask everyone from total strangers to their closest peers for their opinion on a particular product or service. Conversations on social media range from asking for advice and recommending companies, to reviewing products or services that they either loved or hated, to creating trends through hashtags, mentions, etc. Many of these discussions take place on Twitter, Facebook, LinkedIn, forums and blogs.
With Konnect Insights’ Social Listening Tool, your brand can find potential new customers people who already fit the mold. By listening to these conversations, you can play the role of a problem solver by merely analyzing their conversations.
The tool also helps you find the right influencers for your brand. You might have seen some brands mentioned by celebs on their respective social media handles. Through listening tools, you might find a perfect influencer for your brand and with the relevance of content, these influencers can start conversations that are meaningful for your target audience. Once you connect with your audience, you can get them talking about your brand and communicating it with others. You can become their go-to source for solving their problems.
In what other way can we be more innovative with the tool? Well, as a brand, you can create some remarkable content to share with your audience after “listening” to what’s trending in your industry, similar to how all major brands do these days.
Lastly, find your unhappiest customers via the listening tool, address them head-on, handle them carefully as your reputation is always at stake online and try to convert them into happy ones. Don’t just HEAR, LISTEN to what your customers are actually saying.