People communicate via an incredible number of channels could be social media platforms, could be web or maybe some multimedia channels, offline mediums and so forth. To monitor all these conversations brands are opting for integrated platforms that aggregate a lot of this data into one place so that they can analyze and derive insights and recommendations for the communication team that is extremely important. If you follow the trends going on the industry, it is more about the integration of such tools, because for analysts it is very time-consuming and very inefficient to look at all this raw data in different places and draw conclusions from it. Being able to view all the data in one place (or you can say one single dashboard) to understand common trends is really what brands should look for and should be a part of their future strategic goals.
Most businesses nowadays have started to believe that data is the starting point of everything they do. With access to the humongous amount of data, it takes a lot to instill creativity in your team to make sure your brand delivers the best performance.
This is why the data and analytics industry is critical to make sure that brands do the right job and not just go up with something that feels like an excellent idea. It is something that is going to be integral to the success of every marketing campaign in the near future. In the year 2020, the most significant trend that we might see changing is a shift from performance marketing and measurement to content development and discovery, so brands need to find new opportunities to engage with audiences and communities that already exist and helping them to participate more effectively.