Nowadays, brands and businesses are closer to their customers than ever before. Thanks primarily to social media giants like Facebook, Twitter, Instagram, which allows people to voice their opinion about anything and everything, whether good or bad.

 Take any customer for example (let’s say Kriti), Kriti just ordered a new pair of jeans from an e-commerce store during a sale last week and on delivery, she found out that the new set of jeans was a defective one. She takes to social media to let out your frustration about the poor quality of the jeans, but she is not alone as thousands of people are talking about these jeans and all the other jeans the company makes. The company needs a way to identify and filter all of these opinions in a meaningful way so that they can take relevant actions accordingly. This is not at all easy as it sounds. There is a considerable gap in the supply chain between those who manufacture the products and those who use them, making it hard to make changes in the manufacturing process based on consumer feedback.

 That’s where Konnect Insights (KI) jumps in. Its sentiment analysis feature collects opinions from all social media networks out there and extracts the sentiment towards a brand’s products, providing additional insights into what could be improved.

 How does the tool work?

 Firstly, identify the social network pages that you want to monitor. Then whenever you want to know what people are talking about your product (or your brand), you simply need to access the tool. It provides customizable analysis and visual management of customer opinions showing whether the feedback is negative or positive and can be segregated based on age, gender, and location. If the tool suggests that people are unhappy about something, you can easily dig in and read the posts with most reach and by the users with the most influence. A word cloud can show you the most referred terms giving you tips on what to modify in your products and based on the sentiment collected for existing products, the tool can provide an estimation of the probable sentiment, and you can plan the design or the manufacturing process your next product before it hits the market.

 KI’s sentiment analysis tool provides businesses with the ultimate way to use their customers’ feedback to their advantage. So the next time when Kriti and thousands of other people across the country complain about the new pair of jeans, your company will be able to use this information to identify the problems with their product and do something about it before things get out of hand.

 Improve the overall experience of your consumer with Konnect’s Sentiment Analysis Tool.