Konnect Insights
  • Features
    • Listening
    • Social CRM
    • Analytics
    • Publishing
    • Command Centre
    • Dashboards and Bi Tools
    • Qr code
    • Survey
  • Learn
    • Blogs
    • Tutorials
    • Case Studies
    • Careers
    • Whitepapers
    • Webinars
    • Partner with Konnect
  • Plans
  • Migrate
  • Marketplace
                      Login Start free trial

Konnect Insights - Learn - Blog

Sentiment Analysis: Reading Your Consumer’s Mind

November 13, 2019 by admin
Reading Time: 2 minutes

Nowadays, brands and businesses are closer to their customers than ever before. Thanks primarily to social media giants like Facebook, Twitter, Instagram, which allows people to voice their opinion about anything and everything, whether good or bad.

 Take any customer for example (let’s say Kriti), Kriti just ordered a new pair of jeans from an e-commerce store during a sale last week and on delivery, she found out that the new set of jeans was a defective one. She takes to social media to let out your frustration about the poor quality of the jeans, but she is not alone as thousands of people are talking about these jeans and all the other jeans the company makes. The company needs a way to identify and filter all of these opinions in a meaningful way so that they can take relevant actions accordingly. This is not at all easy as it sounds. There is a considerable gap in the supply chain between those who manufacture the products and those who use them, making it hard to make changes in the manufacturing process based on consumer feedback.

 That’s where Konnect Insights (KI) jumps in. Its sentiment analysis feature collects opinions from all social media networks out there and extracts the sentiment towards a brand’s products, providing additional insights into what could be improved.

 How does the tool work?

 Firstly, identify the social network pages that you want to monitor. Then whenever you want to know what people are talking about your product (or your brand), you simply need to access the tool. It provides customizable analysis and visual management of customer opinions showing whether the feedback is negative or positive and can be segregated based on age, gender, and location. If the tool suggests that people are unhappy about something, you can easily dig in and read the posts with most reach and by the users with the most influence. A word cloud can show you the most referred terms giving you tips on what to modify in your products and based on the sentiment collected for existing products, the tool can provide an estimation of the probable sentiment, and you can plan the design or the manufacturing process your next product before it hits the market.

 KI’s sentiment analysis tool provides businesses with the ultimate way to use their customers’ feedback to their advantage. So the next time when Kriti and thousands of other people across the country complain about the new pair of jeans, your company will be able to use this information to identify the problems with their product and do something about it before things get out of hand.

 Improve the overall experience of your consumer with Konnect’s Sentiment Analysis Tool.

 

         

Prev Post Next Post

Leave Your Comment

Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Important Days to Add to Your July 2022 Marketing Calendar
  • Customer Success Metrics for Brands: A Complete Guide
  • How Does Customer Experience Differ from User Experience?
  • Inbound Customer Service—The New Way Out
  • Optimizing CX Through Call Support

Categories

  • Algorithm Update 2018
  • Artificial Intelligence
  • Bing
  • Blogs
  • Branding
  • Business intelligence
  • Classification
  • Competition Analysis
  • Content Marketing
  • Crisis Management
  • CRM
  • Customer Analytics
  • Customer engagement
  • Customer Experience
  • Data Analytics
  • Digital Marketing
  • E-commerce
  • E-mail Marketing
  • Facebook Marketing
  • Facebook Updates
  • Festive Marketing
  • Google
  • Google updates
  • Hashtag Marketing
  • industry research
  • Influencer Marketing
  • Instagram Marketing
  • Instagram Update
  • LinkedIn
  • LinkedIn Marketing
  • Marketing
  • Markteing Technology
  • Meme Marketing
  • Mobile Marketing
  • Moment Marketing
  • Monitoring competitors online
  • Online Reputation Management Tool
  • ORM
  • Pinterest
  • PPC Trends
  • Sentiment Analysis
  • SEO Trends
  • Snapchat
  • Social CRM Tool
  • Social Distancing
  • Social listening
  • Social Media
  • Social Media Analytics Tool
  • Social Media Listening Tool
  • Social Media Management
  • Social Media Marketing
  • Social Media Monitoring
  • Social Media Scheduler
  • Social Media Scheduling Tool
  • Social Media Tool
  • Social Media Trends
  • Social Selling
  • Top post
  • Twitter
  • Twitter Analytics
  • Twitter Insights
  • Uncategorized
  • Video Marketing
  • Video Ranking
  • Webinar
  • World Environment Day
  • Youtube
  • Youtube Updates

Tags

branding Content Marketing customer experience Digital Marketing Digital marketing strategy Marketing Marketing strategy Social Listening Social Media Social Media Marketing

About

  • Home
  • Blog
  • Tutorials
  • Careers

Features

  • Listening
  • Social CRM
  • Analytics
  • Publishing

Know More

  • Plans
  • Command Centre
  • Migrate to KI
  • Webinars

Get a Free Demo now

Request a Demo

Reach out to us






Never miss a conversation
More Reviews

Visit Capterra

Copyright © 2021, Prudence Analytics and Software Solutions Pvt. Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
Book a Demo

    [recaptcha]