Brands are all over on all the social media platforms, whether it is Twitter, LinkedIn, Facebook, Instagram, but here is the problem they do not get enough traffic; they are not even popular among their followers and they do not know what to do.

In this article, you will be reading about the social media metrics that you should be tracking. Before planning a marketing strategy about the things to do on social media, you need to figure out the right metrics to track; otherwise, you won’t know if you are doing the right thing or if something is wrong or if things are going well and you need to give it some more time.

Konnect Insights’ Social Media Analytics Tool lets you get over some of the metrics that you should be tracking. Firstly, you should be monitoring the number of followers you are getting. How many new fans you are getting on a weekly or on a monthly basis as your aim is to get more and more followers by the end of the month.

The tool lets you keep track of your competitor’s growth as well. Your competitors could be growing faster or slower than you. If they are growing faster, that means they are doing something which you are not. Conduct an analysis of what needs to be done and act accordingly to be at par with them.

Tracking engagement is another feature where you can check how many comments are you getting on Facebook posts, how many people are liking your stuff, how many people are retweeting it and how many people are sharing your content on Linkedin?   If this is not working for your brand, it means you are doing something wrong and you are not able to create a loyal follower base that will help your content go viral. One fundamental way to build a loyal follower base is to respond to their comments and invite them to like your page.

The last metric you need to track is the amount of content going on all these various platforms. We have all been listening all these years that “CONTENT is the KING”. As a brand, your current goal should be to push as much content as you can (maybe multiple times a day or sometimes more than even your competitors). It could be related to your business, or your industry or maybe just some stuff from a learning point of view.

Get this straight, “Rome wasn’t built in a day.” It is all these marketing efforts put inconsistently that will help your brand rise to the top and would assist in building an audience that trusts your brand.