Reading Time: 4 minutes In a broad sense, brand health refers to how your brand is perceived by your customers, competitors, and the market in general. Brand health is determined by brand positioning, engagement, reputation, awareness among the customers, and several other
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Reading Time: 5 minutes Crisis management refers to developing scenarios that assist organizations in saving their reputation and brand value in a negative situation. The survey conducted by CS&A International and PR NEWS showed that only 62% of the organizations have a
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Reading Time: 3 minutes With new competitive marketers arising each day, digital marketing trends are taking a new leap. Businesses need to adapt to this digital transformation and understand the customers and their rapidly changing needs. Customer experience has now become a
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