Reading Time: 4 minutes Many brands may experience a crisis at some point in their journey. Something as simple as a negative review, a failed advertisement, product issues, or an accidental post by an employee could tarnish your brand reputation. In the
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Reading Time: 3 minutes In the time taken to read this statement, millions of customers from different parts of the world have mentioned brands and companies on social media. According to research, 50% of market researchers used social listening for improving their
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Reading Time: 4 minutes The future of marketing is here – with the advent of the digital era, e-commerce is well on its way to reach its peak. E-commerce involves taking your business online; in other words, selling products online, gauging a
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Reading Time: 3 minutes Catherine Fisher once said that walls have ears. The earlier generations referred to the physical aspect of it, but the modern age refers to the digital walls too. What a customer is doing online can give businesses a
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