The future of marketing is here – with the advent of the digital era, e-commerce is well on its way to reach its peak. E-commerce involves taking your business online; in other words, selling products online, gauging a target audience, figuring strategies on how to reach out to them and increase brand recognition and awareness. Most businesses arm themselves with effective e-commerce strategies to thrive in the digital environment.
Why do Businesses Use E-Commerce Strategies?
E-commerce marketing strategies help businesses increase website traffic, ensure sales conversions, and create a robust digital web presence for a brand. With the right approach, e-commerce businesses can increase their ROI with better click-through rates, rankings on search engines, leads and conversions etc. E-commerce strategies, while they may be available in abundance, need to be tailored to suit a business. Let’s take a look at some of the top strategies that businesses use.
E-Commerce Marketing Strategies
- Email marketing
What is it: Email marketing is considered one of the top ways to reach leads and convert them. Businesses create databases to send emails directly into the inboxes of users. It helps them get in touch with users from time to time, share promotional emails about products and services, add value by sending out useful information to customers etc.
How can it help your business: Email marketing can help a brand increase its recognition and is a great way to increase brand recall value. However, to ensure that email deliverability remains high and customers remain loyal (in other words, avoid unsubscribing), the content that you send out via your emails needs to be extremely promising.
Use case: Make sure your emails are interactive and have the right CTA buttons to enable users to click and reach your website. Companies like Mailmodo offer AMP email solutions which are used by businesses worldwide to create interactive and engaging email campaigns.
2. Content marketing
What is it: Content is everything – today, users consume more content in a day than ever before. While users cannot choose not to consume content, they can choose what content they consume. Businesses keep this in mind when creating audio, visual or readable content and create relevant content that helps customers interact with businesses.
How can it help your business: For the best forms of content marketing, businesses adopt strategies such as using blogs and whitepapers, creating short-form videos, infographics, and press releases. You can use search engine optimization and social media strategies to boost content and increase outreach across several platforms.
Use case: Warby Parker is a well-known eyeglasses brand, that is known for developing unconventional content strategies. Their website showcases crisp headers, blogs and product information that enables communication of the message across to their target audience.
3. Social media marketing
What is it: One of the best ways to market a product or service is through social media. Today, all social media channels are heavily integrated with each other and enable a business to reach out to a specific target audience in any part of the world.
How can it help your business: Social media helps users Like, Share and Subscribe to your content and easily market your products and services. Businesses should utilize social media tools like advertisements and hashtags to increase outreach and use them to create and promote their content. One thing to keep in mind is that social media is all about the visual appeal – so make sure your content is aesthetic and visually exciting for users to want to share and save.
Use case: Gillette used Youtube as its preferred channel for launching its much talked about social media campaign to portray masculinity in a positive way. They also simultaneously launched a campaign through their Instagram and Facebook handles to generate curiosity and awareness.
4. Search engine marketing
What is it: SEM helps businesses generate revenue via advertisements by using keywords. SEM works with the use of keywords that give rise to clickable ads when typed in by a user. To be eligible to have a specific keyword on a pay-per-click, a business needs to bid for the keyword.
How can it help your business: Depending on the keywords’ price and demand, businesses get access to visibility, and their ads appear when users are looking for specific keywords. SEM is a great way to boost digital presence and help a business attain recall value and reputation.
Use case: Choosing keywords helps brands gain visibility via search engines. For example, Air Asia Food’s vertical has chosen keywords such as “organic food in Singapore” or “food delivery Singapore” to increase its reach and visibility. When users type search for these terms, they are automatically directed to Air Asia Food’s website.
5. Influencer marketing
What is it: Influencers are the new celebrities! Social media has made it possible for regular people to have expertise in domain areas of their choice. Today, you can find many influencers online – from micro-influencers to large scale ones who have a vast following. Imagine the outreach on having a product endorsed by one of them!
How can it help your business: Influencers can help you take your product viral and influence their audience to have faith in your product or service. A shoutout from an influencer can help you immensely in creating brand outreach. Influencers also help in product affiliations, collaborations, and giving out discount codes for your product. Businesses can be as creative as they want when they have an influencer on board.
Use case: Bigelow Tea partnered with famous influencers to boost sales and drive user traffic. By having influencers showcase their beverages, the brand gained traction overnight, leading to immediate expansion of outreach.
E-commerce marketing is not just here to stay but to evolve. With more and more users each day, internet marketing is taking the world by storm. Konnect Insights provides your business with the right digital strategies to skyrocket your e-commerce business and marketing. Learn more about Konnect Insights today.Tags: Brand strategy, Content Marketing, E-commerce, E-Commerce Marketing, Email Marketing, Influencer marketing, Marketing strategy, marketing trends, Search Engine Marketing, Selling Strategy, Social Media Marketing