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Konnect Insights Blogs - Buyer Persona

Getting The Most Out Of Audience Profiling

Getting The Most Out Of Audience Profiling

October 6, 2022 by admin

Reading Time: 6 minutes Most marketers think audience profiling is a way to determine the age, gender, and location of consumers. However, there is so much more to it. Audience profiling can help us understand the audience’s needs and preferences, which can

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Everything You Need To Know About The Buyer's Journey

Everything You Need To Know About The Buyer’s Journey

September 13, 2022 by admin

Reading Time: 6 minutes What is the buyer’s journey? Today’s consumers want to be sure they are getting the best deal possible, so they will take the time to weigh all their options before committing. While this increases competition, it also gives

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