Reading Time: 6 minutes Customers are the king of the market; without their presence, a market can’t survive. Thus, it is essential to successfully leverage the customer’s buying cycle to rule the market. As a company, an efficacious understanding of the customer
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Reading Time: 6 minutes What is the buyer’s journey? Today’s consumers want to be sure they are getting the best deal possible, so they will take the time to weigh all their options before committing. While this increases competition, it also gives
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Reading Time: 7 minutes The Internet and mobile technology have revolutionized the process of consumer decision–making. With a plethora of product reviews and research available online, consumers can quickly compare and analyze their needs to make an educated purchase. Today, personalized customer
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