Reading Time: 6 minutes Customers are the king of the market; without their presence, a market can’t survive. Thus, it is essential to successfully leverage the customer’s buying cycle to rule the market. As a company, an efficacious understanding of the customer
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Reading Time: 6 minutes What is the buyer’s journey? Today’s consumers want to be sure they are getting the best deal possible, so they will take the time to weigh all their options before committing. While this increases competition, it also gives
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Reading Time: 6 minutes Introduction Social listening is a powerful social media tool that promotes conversations and interactions. This can be done through various forms of engagement, including polling, commenting, and recommendations. Social listening can monitor what is being said in order
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Reading Time: 7 minutes A successful brand is one that resonates with its customers. Branding is such a complex network of different elements that it’s easy to get lost — but there is one thing that will always stand above the rest:
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Reading Time: 6 minutes Do you ever use emojis in your text messages? If so, you’re not alone. A recent study found that 92% of people online use emojis at least occasionally. And it’s no wonder why. Emojis can help to express
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