Reading Time: 8 minutes What is a Brand Community? “Brand community” is a term suggested by Thomas O’Guinn and Albert Muniz in 2001. These are a group of people who go beyond just following your brand. They are your most loyal customers.
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Konnect Insights Blogs - Customer Experience Management
Enhance Marketing Strategies with a Content Calendar for June 2022
Reading Time: 6 minutes Introduction Though there are not many festivals and occasions in June, the brands can use the different days like Father’s Day, Best Friend’s Day, etc., to grab the attention of their customers. Different companies will compete simultaneously, so
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15 Inspirational Quotes For Customer Experience Management.
Reading Time: 6 minutes The customer is the king, and his satisfaction should be prioritized over other organizational goals. However, Did you Know? In most annual business plans, the conversation around Customer experience management is often missing. Nowadays, businesses look at earning
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How To Create a Post-Purchase Experience & Turn Customers Into Brand Fans?
Reading Time: 6 minutes Excellent news!!! The prospect is successfully converted, it’s exciting but isn’t enough. What matters that how your brand engages with the customers beyond the initial point of sales till becoming loyal customers – to the product and the
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Why Online Reviews Are Essential For Brands
Reading Time: 7 minutes Internet Shopping has provided easy access to customers to buy stuff anywhere anytime. From purchasing a mobile phone or a dining table, customers rely on online reviews to go down the purchase funnel. Shoppers’ buying decision is based
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