Introduction
Though there are not many festivals and occasions in June, the brands can use the different days like Father’s Day, Best Friend’s Day, etc., to grab the attention of their customers. Different companies will compete simultaneously, so marketers need to deliver smart and impactful messages to their audience.
Here are some days that brands can add to their June content calendar:
| Date | Important Day/Event/Festival |
| June 1 | Dare Day |
| June 3 | National Donut Day |
| June 5 | World Environment Day | National Cancer Survivor Day |
| June 8 | World Oceans Day | World Brain Tumor Day |
| June 12 | World Day Against Child Labor |
| June 14 | World Blood Donor Day |
| June 15 | World Wind Day |
| June 18 | Autistic Pride Day |
| June 19 | Father’s Day |
| June 20 | World Refugee Day |
| June 21 | World Music Day | Summer solstice |
| June 26 | International Day Against Drug Abuse and Illicit Trafficking |
| June 29 | National Statistics Day |
| June 30 | World Social Media Day | World Asteroid Day |
Here’s how brands celebrated these special days in June 2021!
International Pride Month – Pathkind Labs
Every year, June is celebrated as Pride Month to remember the hardships that individuals belonging to the LGBTQ group have faced over the years. Many Pride Month events are held across the years to remember the Stonewall Riots that happened in June 1969.
The brands can extend their support to the members of the LGBTQ community by recognizing the struggle and efforts that they have made to get fundamental civil rights. They can share inspirational quotes and messages through their social media handles to spread awareness among their customers.
By sharing motivational posts related to Pride Month, the brands can build their image as a sensitive brand towards every gender. Pathkind Labs is a health care brand that works as a diagnostic center. It also provides mobile health testing facilities that enable people to get themselves and their family members tested at their homes or offices. Last year, this brand delivered a strong, positive, and encouraging message to its audience through a video ad. The ad goes like this:
An executive at Pathkind Labs is about to finish his work and wants to leave early because it is his daughter’s birthday. He has ordered the cake at this office and is about to leave, but his senior calls him and asks him to attend an appointment. The executive does not hesitate to visit the place, and when he knocks at the door, an individual from the LBGTQ community opens it.
The executive finds that he has to check a child who is hardly five years old. Surprisingly, it is her birthday today as well. He handles the child well and gets her blood samples without her notice. Finally, before leaving, he asks how old she is. One of the LGBTQ group members answered that they found her today on the streets as her parents abandoned her as she was also a part of the LGBTQ group. Utterly shocked and appalled by this, the executive leaves their home. However, he knocks on the door again and gives away the cake as a birthday present to the girl. This video ad delivers a powerful message that Pathkind Labs does not discriminate based on gender. This ad became a massive hit due to its outstanding presentation of the idea that everyone has the right to medical and healthcare services.
To view this video ad, marketers can click on the below URL:
Wednesday, June 8 – Best Friends Day | Papa Johns Qatar
Friends connect people with a sea of memories and emotions. Brands can utilize it to post interesting, funny, and unique posts this month on the 8th of June.
For instance, Papa Johns, a popular food brand, published a witty post on their Instagram Page that garlic sauce, pepperoncini, sauce, etc., are inseparable friends for their pizzas. This went viral and helped them expand their reach and bring in interesting conversations through comments on the post.
To check what the post is all about, a snapshot of the post is given below:
Similarly, marketers can use many more content ideas to outshine their brands among their competitors. For example, brands that sell bakery items on National Donut Day introduce new donut varieties to their outlets. They can also ask their customers to share the memorable pictures they have captured with their donuts.
June 1st is DARE Day! Through social media posts, brands can give interesting daily dares to their customers. These posts can focus on bringing engagement and new visitors to their official page. They can also engage in interesting truth or dare games with their customers to increase the conversation and engagement on their page.
Saturday, June 19 – Father’s Day | ACKO
ACKO Insurance grabbed the opportunity on Father’s Day to deliver an emotional yet practical message to their audience. As the father gets older, the roles get reversed, and the child has to take care of the father. This bond was beautifully presented in the video advert released by ACKO. The audience could connect with this ad, and it quickly became popular. Eventually, it helped ACKO sell its insurance plans meant for senior citizens.
To look at this ad, marketers must check the below video URL:
Brands can think along similar lines to attract their audience. For instance, a brand that sells health devices can promote glucometers by focusing on how senior citizens are more susceptible to diabetes. They can subtly demonstrate the older men as fathers in their posts or ads to strike the emotional chord of their potential and existing customers.
Finance companies can target young fathers by motivating them to invest in their children’s future. Likewise, many other ideas can be created around this day, as it allows brands to capitalize on the bond between father-son and father-daughter.
Monday, June 21 – World Music Day | Cadbury
Millions of people worldwide love music. They like to listen, share, and make different types of music. The youth around the world gets easily connected to anything related to music. Therefore, brands can utilize the opportunity to celebrate World Music Day uniquely and interestingly.
Last year, on June 21, Cadbury, a famous brand that manufactures chocolates and confectioneries in India, decided to promote one of its offerings called Cadbury Silk. They made a compilation of their customers while they sang the famous jingle “Kiss Me.”
The jingle and the wonderful idea of making the customers sing instantly connected with social media users. They shared, participated, and commented on this video ad, which helped Cadbury connect with their customers.
To get a glimpse of this video compilation, marketers can click on the below link:
https://www.youtube.com/watch?v=-Tbz1h-s-fQ
The brands can make simple yet effective posts on World Music Day to connect with the audience. Writer’s Pocket is a brand that focuses on publishing stories, poems, and other types of literature for young and budding writers.
On June 21st, 2021, they posted a simple quote saying, “Music brings back 1000 memories of you!” They posted it on Instagram, and the audience could connect with it instantly. They not only liked and commented on this post, but It was also shared on a wide scale. The conversations were exciting and helped the brand extend its reach.
Thursday, June 30 – Social Media Day | Motherdiary
Mashable established World Social Media Day on June 30, 2010. It was created to highlight the effect of social media on global communication and to bring the globe together to celebrate it. Everyone utilizes social media every day; it’s how we quickly and easily interact with individuals all around the world.
Mashable is recognized for using social media to link different cultures, movements, and fandoms, which is why they decided to dedicate a day to it. Every year, people utilize the hashtag #SocialMediaDay, and this year is your chance to join in!
Last year, in 2021, Mother Dairy – A dairy product brand that manufactures, markets, and sells milk, dairy products, and ice cream. Get a glimpse of their social media day post on the below link:
Parting Words…
While it is important to deliver a message on Pride Month, Father’s Day, etc., the brands should also handle the sensitive topics sensibly. They can’t create content pointing to the wrong side of their customers’ sentiments, or things can go wrong for them. For instance, posting funny videos on Father’s Day is a big no-no as it can hurt the customers’ sentiments.
Similarly, including controversial taglines or captions on sensitive topics is a big no-no for brands. If they manage to pull things off creatively and smartly, June can be one of the best months for their content calendar. Every day can be planned uniquely to utilize videos, infographics, and other content elements fully.
Brands can use social listening platforms and tools to find out what their customers think. Ideas based on data will instantly produce the desired results for any brand. Preparing a content calendar for June in advance is recommended as it will give the marketers an idea of how to go about their posts. For example, the audience might not like to read long posts on Mondays, so brands can use infographics to grab their eyeballs!
Tags: Advertising, Brand Marketing, Brand strategy, branding, Content Marketing, customer experience, Customer Experience Management, Digital Marketing, Digital marketing strategy, Marketing, marketing trends, Social Media, Social Media Marketing, Social Media Strategy