‘Pages You May Like,’ ‘People You May Know,’ or ‘Groups You Should Join’, such personalised recommendations facilitate better social media engagement on Facebook. While these customised recommendations help users discover things that they love can these recommendations also expose them, especially, the young users, to objectionable content? Facebook recommendations are highly personalised, relevant, unique, and
Social distancing being the new normal in the pandemic-stricken economy around the globe, businesses are finding innovative ways to connect with their audiences, today. From several marketing tools available, Webinar empowers marketers to invest in two-way real-time communication with their audiences. Research suggests; 75% marketing and sales leaders prefer webinars to generate high-quality leads 40%
India is famous as the land of festivals. Because of its rich cultural diversity, every culture has its distinct festival calendar that runs throughout the year. Ganesh Chaturthi, Holi, Diwali, Eid, Christmas, Onam, Durga Puja, Baisakhi…the list is endless. Not to mention special holidays like Independence Day, Republic Day, Teacher’s Day, Children’s Day, Gandhi Jayanti,
What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to alarm people, but to speak to the magnitude of the situation and ward off confusions or concerns,
It is every marketer’s wishful thinking to be able to understand the exact needs of every prospect and position offerings accordingly. With literally an explosion in the amount of consumer data that is being generated every second, deep insights can be derived into individual consumer behavior. Deep Learning, which is a subset of machine learning,