With rapidly evolving business dynamics gyrating towards digital marketing, traditional marketing channels are shrinking, leaving B2B marketers exhausted for lead generation options. Finding new strategies for lead generation is not easy, but thanks to our decisive, action-oriented millennials who have raised the stakes of social media platforms. Subsequently, LinkedIn is gaining the popularity chart of
Social distancing being the new normal in the pandemic-stricken economy around the globe, businesses are finding innovative ways to connect with their audiences, today. From several marketing tools available, Webinar empowers marketers to invest in two-way real-time communication with their audiences. Research suggests; 75% marketing and sales leaders prefer webinars to generate high-quality leads 40%
What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to alarm people, but to speak to the magnitude of the situation and ward off confusions or concerns,