With rapidly evolving business dynamics gyrating towards digital marketing, traditional marketing channels are shrinking, leaving B2B marketers exhausted for lead generation options. Finding new strategies for lead generation is not easy, but thanks to our decisive, action-oriented millennials who have raised the stakes of social media platforms. Subsequently, LinkedIn is gaining the popularity chart of small, medium, and large businesses that have begun to explore this social networking platform’s effectiveness for lead generation.
Here are what LinkedIn statistics show:
- 80% of B2B leads generated from social media is contributed by LinkedIn
- 11 million Millennial users on LinkedIn are responsible for decision making
- 61 million users on LinkedIn are senior-level influencers
- 18 million content pieces are uploaded via LinkedIn SlideShare, daily
- Fortune 500 companies actively use LinkedIn to find information or network
With such staggering statistics, undoubtedly, LinkedIn is a goldmine for B2B digital marketers. Suppose you want to drive a significant number of quality leads, improve and strengthen brand recognition with new followers on your LinkedIn Page, or create compelling campaigns that influence and convert. In that case, LinkedIn is a one-stop-shop for your ambitions!
6 Tips on Leveraging LinkedIn Marketing Solutions
Tip#1: Convert your company page to a lead generation page
Your business/company page on LinkedIn has a strong potential to generate leads on your company’s website. How do you ask? Use call-to-action (CTA) buttons on your LinkedIn page that compels your visitors to click explore your website.
Use powerful and engaging images in the header of the page to capture your visitor’s interest.
Create a crisp, clear, and engaging sales pitch in your company description section. Use quirky one-liners to indicate your company’s growth and progress, its products/services, and how your audience can connect with you.
The Recent Updates section must be clickable and focused on conversion with compelling CTAs. Continue to post regular feeds to hook your audience, and eventually, they will convert.
Tip#2: Build a Showcase page
A showcase page enables companies/businesses to promote different brands that belong to the company. It is a seamless method to segregate inbound LinkedIn traffic and generate leads. This page enables businesses to develop enduring relationships with their potential audience. Thus, by creating a showcase page, a company can effectively represent its brand, initiatives, values, ethics, or a business unit to its target audience and continue valuable conversations that eventually lead to conversions.
The showcase page should focus on conversations with target audiences.
Keep the page name short for proper display in the sidebar.
Use words in the title which your audience can immediately relate to and recognize the value.
Tip#3: Deploy Advanced-Search
LinkedIn’s advanced search option offers you a powerful method to discover your target audience. This option filters people based on parameters like location, business type, industry, profile language, current company, and non-profit interests. Thus, businesses can quickly network with professionals who meet their buyer’s persona and eventually create qualified leads that would convert.
How to use this filter? Simply visit the LinkedIn header menu, click the search people icon, and the advanced option. You can use this inbound lead generation tool without upgrading your LinkedIn membership. Can it get better than this?
Tip# 4: Save your Searches
Now that you have successfully created a highly targeted search for finding qualified leads on LinkedIn, you would want to save the criterion for future use, isn’t it? Use the “Save search” option displayed in the Advanced search filter to save your research and enjoy a steady sales pipeline. However, with a free membership, you can save up to three searches only.
Tip# 5: Launch Groups
LinkedIn groups offer tremendous networking opportunities. You can join groups to network and identify potential leads. However, when you create a group, you facilitate conversations and gain recognition and leadership in the industry. When you position yourself authoritatively in a group, you can initiate valuable conversations with your target audience that leads to trust, more substantial brand recognition, and eventually conversions.
Tip#6: Publish content
LinkedIn offers a powerful content publishing platform for B2B marketers. You can create information-rich blogs, videos or run advertisements to gain attention from your targeted audience. You can publish content both as an individual and as a company.
By harnessing the power of the LinkedIn Marketing platform, you can create a qualified sales pipeline easily.
We hope these tips help you grow your business organically on LinkedIn. Always remember to stay genuine because users are attracted to it. Good luck!Tags: Content Marketing, LinkedIn, LinkedIn Features, LinkedIn Mareting, LinkedIn Strategy, LinkedIn Tips, Social Media Marketing, Social Media Strategy, Social media tips