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Konnect Insights Blogs - Marketing ROI

Niche Marketing: How Do We Drive Growth?

How Do We Drive Growth IN Niche Marketing?

September 28, 2022 by admin

Reading Time: 5 minutes Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer

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Relationship Marketing: What Is It And How Does It Benefit Brands?

Relationship Marketing: What Is It And How Does It Benefit Brands?

September 22, 2022 by admin

Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship

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What is social CRM and why is it important?

September 29, 2021 by admin

Reading Time: 3 minutes Customers are at the core of every decision companies make. Understanding them is essential for effective marketing and communication. But managing customer relationships and ensuring two-way communication for better growth is challenging.  Social CRM is a technique that

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