Reading Time: 5 minutes Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
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Reading Time: 3 minutes Customers are at the core of every decision companies make. Understanding them is essential for effective marketing and communication. But managing customer relationships and ensuring two-way communication for better growth is challenging. Social CRM is a technique that
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