Reading Time: 7 minutes Businesses today invest heavily in sales and marketing initiatives and enjoy great success. However, such an approach inevitably falls short of adding long-lasting value. They neglect an essential factor for sustainable business growth – customer experience. A good
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Reading Time: 7 minutes April is recognized as National Stress Awareness Month. It is observed every April since 1992. Healthcare professionals across the country join hands to raise awareness about stress, the symptoms of stress, its causes, and treatment. It is imperative
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Reading Time: 7 minutes Contrary to popular belief, there’s much more to creating a social media marketing strategy besides posting on Facebook and Twitter. Building a brand image, engaging with an audience, and boosting sales take immense time and energy. You must
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Reading Time: 7 minutes They may look the same to the naked eye, but sales and marketing are different from each other. Marketing strategy generates revenue by ensuring that customers are aware of the features and benefits of the products. On the
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Reading Time: 5 minutes Consumer insights can serve as building blocks for your digital marketing strategy. In simple terms, consumer insights are the learnings and interpretations companies use to better understand what their customers desire and need and why exactly they feel
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