Many brands may experience a crisis at some point in their journey. Something as simple as a negative review, a failed advertisement, product issues, or an accidental post by an employee could tarnish your brand reputation. In the
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Why sentiment analysis is the most important metric for ORM?
The Internet and social media platforms were in their infancy in 2008. Hardly anyone could have envisioned the future of the internet at that time. With the emergence of the internet, technology, and social media platforms, consumers have
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How Better CXM Enables Better ORM?
Online reputation management (ORM) for your brand is directly linked to customer experiences. Industries utilize powerful CXM tools to identify, analyze, and implement strategies that improve customer experiences and enhance their ORM efforts. In this post, we’re going
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No Depth in ORM Without Social Listening
With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations online. The online space in the form of social media sites, YouTube, web searches, and many other platforms
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How to define your brand’s influence?
As part of our commitment to top brands using our tools for online reputation management, we’re going to explore factors that influence brand influence. Brand influence is important to increasing a brand’s market value, and here’s how you
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