Reading Time: 7 minutes Marketers already knew how crucial it was to know the consumer before the pandemic. What’s different today is that all marketers create a target audience and analyze them before building their campaigns to work on their performance marketing.
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Reading Time: 7 minutes Brands are spending a lot on social media to drive positive customer experience, better ROI, and brand penetration. With this marketing transformation being introduced by social media platforms—Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and TikTok—businesses are compelled to
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