Reading Time: 6 minutes Most marketers think audience profiling is a way to determine the age, gender, and location of consumers. However, there is so much more to it. Audience profiling can help us understand the audience’s needs and preferences, which can
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Reading Time: 7 minutes Consumer experience is a crucial indicator that corporate executives widely acknowledge. Client experience plays a critical role in both initial encounters and customer retention. Email marketing is still the most lucrative approach to improving customer service. According to
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Reading Time: 7 minutes Social media has become a core part of a successful business marketing strategy. According to Smart Insights research, a mind-boggling 4.62 billion users across the globe engage with people and brands on social media channels, which accounts for
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Reading Time: 6 minutes It is every marketer’s wishful thinking to be able to understand the exact needs of every prospect and position offerings accordingly. With literally an explosion in the amount of consumer data that is being generated every second, deep
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