If, as a brand, you are trying to create a niche online presence for your products and services, social listening is a strategic omnichannel CRM tool that can prove to be immensely beneficial for you. Through its comprehensive
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Konnect Insights Blogs - Sentiment Analysis
Why sentiment analysis is the most important metric for ORM?
The Internet and social media platforms were in their infancy in 2008. Hardly anyone could have envisioned the future of the internet at that time. With the emergence of the internet, technology, and social media platforms, consumers have
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How Better CXM Enables Better ORM?
Online reputation management (ORM) for your brand is directly linked to customer experiences. Industries utilize powerful CXM tools to identify, analyze, and implement strategies that improve customer experiences and enhance their ORM efforts. In this post, we’re going
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5 metrics you need to track to understand your brand’s influence
Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined by the effort you put in to expand your brand presence and refine your brand identity. So how
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Is Your Organisation Analyzing The Customer’s Sentiments Right?
Yes, it is. Think of it this way. Have you ever got a message from someone, where you found it difficult to tell whether that person was joking or not? Definitely Yes!! So to avoid the confusion, brands
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