Social listening allows brands to monitor, analyse and reply to conversations about them online across social media, websites, blogs, and several other platforms. These conversations may be centred around specific keywords, topics, brands, and phrases. Brands use insights
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The world of social media is exhaustive and can be confusing to wade into. There are innumerable social media metrics to track, and, to add to the problem, a new important metric seems to be created every week.
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Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape of social listening has been evolving continuously with new tools, greater adoption and its growing applications across business
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