The world of social media is exhaustive and can be confusing to wade into. There are innumerable social media metrics to track, and, to add to the problem, a new important metric seems to be created every week. A company cannot do great marketing without useful data. It becomes increasingly difficult to know your progress
Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape of social listening has been evolving continuously with new tools, greater adoption and its growing applications across business units. In this article, we will review some of the latest social listening trends that every marketer