Reading Time: 5 minutes Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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Reading Time: 5 minutes Travel and tourism is a dynamic industry that functions on people’s preferences and inclinations. Today, traveling has become a passion among millennials. The travel of this tech-savvy generation is largely influenced by travel vloggers who share their experiences
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Reading Time: 5 minutes The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped in the side within the third month. You immediately tweet the company, asking for an explanation. No response;
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Reading Time: 5 minutes 2020 has been quite a whirlwind of a year; more so, in a positive way for all those who shifted their business online. Using digital means to undertake marketing has brought about excellent results for those that have
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Reading Time: 4 minutes As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any business. With the changes that have ushered in since the pandemic, brands are leveraging marketing communications to connect
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