Reading Time: 3 minutes There is no point in having multiple data sources to capture customer-related data and then work on them in silos. And yet this is the biggest pitfall that most brands are still struggling to overcome. With digital and
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Reading Time: 4 minutes Customer experience has become a game-changer for brands, particularly in the constantly changing digital landscape. With customers having access to multiple products and services at the click of a button, it has become intensely challenging for brands to
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Reading Time: 4 minutes The success of a marketing campaign depends on how much customer attention it can grab and how much of an impact it has. Thus, the timing at which a campaign is launched becomes a crucial factor. Even well-designed
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Reading Time: 3 minutes Social listening is the technique of identifying and contributing to online conversations with information about your business through the process of looking for brand mentions, specific keywords or phrases, and comments. When you use social listening, you monitor
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Reading Time: 4 minutes Doesn’t it feel great when you find your brand to be the one that is most talked about on social media? Are you someone who cares what people talk about you and your brand? It may be satisfying
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