Immensely popular ride sharing app UBER has been using a novel approach for driving engagement with its audience in cities across the world. Through its #UberPITCH initiative, it offers entrepreneurs a 15 minutes free ride with VCs from reputed firms so that they can pitch their idea to them. This is exactly the kind of
Social media has ushered in a cost effective mass communications channel. The great thing about social it is that it offers brands greater accountability than mass advertising mediums like radio, TV and newspapers. You can see exactly how many fans or followers you have and the many ways in which they interact with you is measurable. Read
Go to our live Windows 10 tracker to see all the action in real time! Microsoft launched Windows 10 on July 29th and made it available for free to Windows 7 and Windows 8 users. The internet is showing its love for Windows 10 by buzzing about it non-stop ever since the new update was rolled
Social media is now an indispensable part of every brand’s marketing strategy. Brands of all size and shape have latched on to it for its ability to increase brand awareness, loyalty and impact on sales. The ease with which a social media account can be created is the reason for an explosion of brands on
It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social media’s appeal for brands who want to reach out to customers is big. A lot of well-known B2C brands regularly spend a considerable chunk of their marketing budget on social media. Broadly speaking, money spent