Reading Time: 7 minutes Brands are spending a lot on social media to drive positive customer experience, better ROI, and brand penetration. With this marketing transformation being introduced by social media platforms—Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and TikTok—businesses are compelled to
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Reading Time: 8 minutes Your online reputation drives your business revenue, as most customer journeys start with a Google search for your company. With the increasing number of options for almost every product or service, customers are being thorough before making a
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Reading Time: 7 minutes Social media has become a core part of a successful business marketing strategy. According to Smart Insights research, a mind-boggling 4.62 billion users across the globe engage with people and brands on social media channels, which accounts for
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Reading Time: 10 minutes Organizations are constantly figuring out ways to become more customer-centric, and the results of this strategy are quite positive and self-evident. However, crafting a customer-centric marketing strategy is not a simple undertaking; it requires the involvement of each
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Reading Time: 7 minutes Businesses today invest heavily in sales and marketing initiatives and enjoy great success. However, such an approach inevitably falls short of adding long-lasting value. They neglect an essential factor for sustainable business growth – customer experience. A good
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