Reading Time: 3 minutes If we look back at 2016 from the perspective of digital marketing, then as per experts the year has been tremendous. The experts also suggest that this industry won’t just stop growing. There has been an exponential development in terms
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Reading Time: 2 minutes Indian army had on the early hours of Thursday infiltrated into enemy territory and carried out surgical strikes causing a large number of terrorists to be dead. There were no casualties on the Indian side. This became an
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Reading Time: 2 minutes For those of you who’ve heard the term ‘millennials’ for the first time, let me give you some easy and snappy clues. Some of you were born around that time, somewhere between early 1980s to early 2000s. Lately
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Reading Time: 2 minutes Friday the 13th has claimed its latest victim in the form of British Airways’ Sachin Tendulkar debacle. It’s going to take a lot more than a strong cuppa for the airlines to realize what’s hit them. Sachin Tendulkar
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Reading Time: 3 minutes While more and more brands have started embracing social media, it does not necessarily mean they are social. Thinking of social media as yet another marketing communication channel is playing down its immense potential. A couple of basic things
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Reading Time: 2 minutes If you’ve observed social media as closely as we have, this question might have crossed your mind. In its early days there was a lot of excitement about this brilliant new medium. Everybody with a decent internet connection
Read MoreReading Time: 3 minutes Dare I say it, but without brand personality, your brand is a headless chicken that’s running around in circles. Adding a layer of personality on top of all the values your brand represents, helps you to connect with your audience better.
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Reading Time: 3 minutes Businesses have not seen a more awesome medium than social media for reaching out to their audience since the dawn of modern commerce. It provides a more targeted, fun, engaging and economical way of promoting brands than any of the traditional
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Reading Time: 4 minutes There is no such thing as a free lunch. Every part of a business needs to prove their worth by demonstrating the value they add to it. The marketing department is frequently at odds with the rest of
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