Reading Time: 7 minutes Working “with sales teams” is no longer a part of marketing. Marketing is sales in the current corporate environment. The ability to influence potential customers and persuade people to pick one brand over another is no longer merely
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Reading Time: 4 minutes If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down
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Reading Time: 4 minutes Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined by the effort you put in to expand your brand presence and refine your brand identity. So how
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Reading Time: 3 minutes There are always those special guests in a party who love to talk on and on about the highs and lows in life, recent achievements and out of the world, unique experiences which they feel should be shared.
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