Reading Time: 6 minutes What is the buyer’s journey? Today’s consumers want to be sure they are getting the best deal possible, so they will take the time to weigh all their options before committing. While this increases competition, it also gives
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Reading Time: 7 minutes The Internet and mobile technology have revolutionized the process of consumer decision–making. With a plethora of product reviews and research available online, consumers can quickly compare and analyze their needs to make an educated purchase. Today, personalized customer
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Reading Time: 7 minutes Brands are spending a lot on social media to drive positive customer experience, better ROI, and brand penetration. With this marketing transformation being introduced by social media platforms—Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and TikTok—businesses are compelled to
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