Reading Time: 6 minutes Marketing intelligence can be gathered from various sources, including market research, customer surveys, social media, and competitor analysis. By using marketing intelligence to inform your marketing strategies, you can boost your chances of success and ensure that your
Read More
Reading Time: 6 minutes Starting a new project involves many steps – from negotiating a proposal and contract with your client to signing a deal. Once all this is in place, it’s time to put the team together to work on the
Read More
Reading Time: 4 minutes When was the last time you, as a customer, had a great experience? Now, can you remember the last time you had a poor customer experience? How did both occasions feel? The year 2020 saw a massive transformation
Read More
Reading Time: 8 minutes What is a Brand Community? “Brand community” is a term suggested by Thomas O’Guinn and Albert Muniz in 2001. These are a group of people who go beyond just following your brand. They are your most loyal customers.
Read More
Reading Time: 6 minutes Building connections with customers through social media channels is a vital element of any brand’s success. Social Media can positively influence revenue generation, sales, and to a large extent, trust, brand loyalty, and customer relationships. Although social media
Read More