Reading Time: 8 minutes What is a Brand Community? “Brand community” is a term suggested by Thomas O’Guinn and Albert Muniz in 2001. These are a group of people who go beyond just following your brand. They are your most loyal customers.
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Konnect Insights Blogs - Customer feedback
Customers Broadcasting Their Emotions Online
Reading Time: 6 minutes Building connections with customers through social media channels is a vital element of any brand’s success. Social Media can positively influence revenue generation, sales, and to a large extent, trust, brand loyalty, and customer relationships. Although social media
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Why Online Reviews Are Essential For Brands
Reading Time: 7 minutes Internet Shopping has provided easy access to customers to buy stuff anywhere anytime. From purchasing a mobile phone or a dining table, customers rely on online reviews to go down the purchase funnel. Shoppers’ buying decision is based
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Integrate Offline Touchpoints Seamlessly With QR Code
Reading Time: 3 minutes There is no point in having multiple data sources to capture customer-related data and then work on them in silos. And yet this is the biggest pitfall that most brands are still struggling to overcome. With digital and
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Make A Long-Lasting Impact On Your Customers Through Surveys
Reading Time: 4 minutes Customer experience has become a game-changer for brands, particularly in the constantly changing digital landscape. With customers having access to multiple products and services at the click of a button, it has become intensely challenging for brands to
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