Reading Time: 6 minutes Most marketers think audience profiling is a way to determine the age, gender, and location of consumers. However, there is so much more to it. Audience profiling can help us understand the audience’s needs and preferences, which can
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Reading Time: 5 minutes Consumer insights can serve as building blocks for your digital marketing strategy. In simple terms, consumer insights are the learnings and interpretations companies use to better understand what their customers desire and need and why exactly they feel
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Reading Time: 4 minutes What is your company’s most vital asset? You guessed it right: it’s customers. You need to make sure you’re adequately dealing with your customers. No matter how awesome you think your product is or how skilled you think
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Reading Time: 4 minutes Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product, called the word of mouth publicity. Many businesses focus primarily on creating a customer-centric brand to cater to
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