Reading Time: 6 minutes Most marketers think audience profiling is a way to determine the age, gender, and location of consumers. However, there is so much more to it. Audience profiling can help us understand the audience’s needs and preferences, which can
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Reading Time: 6 minutes You don’t have to be a marketing genius to understand that things like memes, GIFs, and emojis can help you get a higher engagement rate on your content. Why??? Because they’re relatable. One of the best ways to
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Reading Time: 4 minutes Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined by the effort you put in to expand your brand presence and refine your brand identity. So how
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Reading Time: 4 minutes As part of our commitment to top brands using our tools for online reputation management, we’re going to explore factors that influence brand influence. Brand influence is important to increasing a brand’s market value, and here’s how you
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14 Social Media Mistakes That Brands Should Avoid.
Reading Time: 7 minutes A vast audience of 500 million people uses Instagram every day, making social media an excellent tool for promoting your business. It’s a well-known fact that most companies are aware of social media marketing, but few are adept
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