Reading Time: 4 minutes If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down
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Konnect Insights Blogs - Influencer marketing
E-COMMERCE MARKETING: STRATEGIES & TIPS
Reading Time: 4 minutes The future of marketing is here – with the advent of the digital era, e-commerce is well on its way to reach its peak. E-commerce involves taking your business online; in other words, selling products online, gauging a
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SOCIAL LISTENING TRENDS TO WATCH OUT FOR
Reading Time: 8 minutes Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape of social listening has been evolving continuously with new tools, greater adoption and its growing applications across business
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HOW SOCIAL MEDIA DRIVES FESTIVALS, SPECIAL OCCASIONS AND EVENTS!
Reading Time: 3 minutes India is famous as the land of festivals. Because of its rich cultural diversity, every culture has its distinct festival calendar that runs throughout the year. Ganesh Chaturthi, Holi, Diwali, Eid, Christmas, Onam, Durga Puja, Baisakhi…the list is
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HAS PANDEMIC CHANGED INFLUENCER MARKETING ?
Reading Time: 3 minutes Social media is a reflection of collective aspirations and individual choices. If not who we are, it reflects who we want to be. The dynamic walls on our screens reflect the content we want to see as a
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