Reading Time: 5 minutes “When you talk, you are only repeating what you already know. But if you listen, you may learn something new. ” – Dalai Lama. This adage cannot be truer for market research and customer relationship management (CRM) in
Read More
Reading Time: 7 minutes Market research is the process of systematically collecting, analyzing, and interpreting data about your customers and your products. Market research is essential in achieving your business goals. It helps to identify your customers and the marketplace. Market research
Read More
Reading Time: 4 minutes Customer experience has become a game-changer for brands, particularly in the constantly changing digital landscape. With customers having access to multiple products and services at the click of a button, it has become intensely challenging for brands to
Read More
Reading Time: 4 minutes Business Intelligence (BI) seems like a modern definition. But In fact, the term has been used way before. It’s a combination of data mining, infrastructure, business analytics, best practices, and tools to help businesses make more informed decisions
Read More
Reading Time: 4 minutes Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and marketing, as well as online reputation management. As a brand looking to expand its presence or manage its
Read More