Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
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Reading Time: 7 minutes Why interact with people on social media? However, we define engagement as signing a petition, purchasing a ticket, donating, joining a conversation, etc. The ultimate goal of driving traffic to the website or another platform, like Facebook, is
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Reading Time: 6 minutes Introduction The marketing landscape has become more integrated and inclusive in the past few decades. While businesses haven’t let go of traditional marketing methods, they have embraced newer marketing avenues and opportunities to acquire them faster. Marketers are
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Reading Time: 7 minutes Your brand is your voice. Through it, you are trying to tell your story to the masses. And the success of your brand depends on how attractive your story is. Content marketing, or making your brand hold your
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Reading Time: 7 minutes Working “with sales teams” is no longer a part of marketing. Marketing is sales in the current corporate environment. The ability to influence potential customers and persuade people to pick one brand over another is no longer merely
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