Month: June 2017

Ad Free Experience on Platforms – What it means for brands

“Do you have an ad blocker installed in your desktop browser”? 1 in 4 people answer in the affirmative today! Ad blocking sparked a huge debate two years back, that has seen strong arguments for and against it, but no consensus could be reached. Ad blocking is an escalating cold war between publishers & consumers. […]

June 29, 2017

YOGA-National pride-International guide

The third International Yoga day was observed on 21.06.2017, the longest day in Northern hemisphere and also marks sun’s transition to Dakshinayana. Summer solstice.  The idea of international Day of Yoga was the first proposed by the current Prime Minister of India, Mr. Narendra Modi during his speech at the United Nations General Assembly (UNGA), on […]

June 27, 2017

Brand new Father’s Day celebrations

A son’s first hero is his Dad as is a daughter’s first love. Father’s Day was first celebrated in 1910 in Washington, in honour of a father, a civil war veteran, who raised his six kids all alone. Since then, with more and more people celebrating Father’s Day, it is a huge opportunity for a […]

June 26, 2017

Use Google Analytics To Connect Social Media To Your Digital Performance

To gain a competitive edge on social media over your competitors, it is a must for you to know what strategies they are using and how is their content performing over the internet. The insights into the competitor’s strategies will help you develop goals how you need to implement your strategies. Read More

June 17, 2017

Customers Suggest That Digital Marketing Needs Improvements

Even though digital marketing has been on a rise for the past few years, it has received severe criticism from some of its customers and marketers. The users believe that the foundation on which digital marketing laid, is not being met now. The basic fundamental of digital marketing is to engage the customers to a […]

June 16, 2017

Evolution of Social Media

Social media has become an intrinsic part of daily life, affecting both casual users and businesses alike. It has evolved over time and been highly prolific. It has met many needs from finding lost friends, keeping in touch with loved ones, finding jobs to exposure to businesses. Here is a view of social media in […]

June 13, 2017

Why Is Social Media The Best Tool To Connect With Your Customers

In a world that is fully driven by technology, it is extremely difficult to stay far from it. Many businesses have integrated social media marketing into their businesses as it helps in gaining a boost for the company’s growth. Those who have implemented social media strategies are reaping the fruits of it, but for all […]

June 10, 2017

Why Do You Need To Use Facebook Insights

If you have a fan page on Facebook, you would surely want to know how well is it performing along with the extensive details on the kind of engagement on your page. You may originally think that your Facebook page may do exceptionally well, but the reality may only be the opposite. A decline of […]

June 8, 2017

Chevrolet: Buy 1, Get 1 Free

The tweet from Chevrolet India came without warning on May 18th. Chevrolet had abruptly decided to stop sales in India. The Indian press and social media was abuzz with theories. Wasn’t the Indian market good enough for Chevrolet? Does this mean the “Make In India” program will take a hit? Are Indian Government policies not […]

June 6, 2017