To gain a competitive edge on social media over your competitors, it is a must for you to know what strategies they are using and how is their content performing over the internet.
The insights into the competitor’s strategies will help you develop goals how you need to implement your strategies.
Your company should use Google Analytics which will help you decide when to publish your content, how to publish it and what to publish. This tool will help you gauge the performance of the data that is published and will also provide details on the number of users it has reached or how many people have read it, shared it or liked it.
Google Analytics gives you a deep insight into the way the posts shared on Facebook or Twitter is performing. It helps you set scheduling times as to when you can publish it, so that it reaches your target audience.
You can also use this tool to gain demographic information about your audience and can develop on your content according to the information received.