Even though digital marketing has been on a rise for the past few years, it has received severe criticism from some of its customers and marketers. The users believe that the foundation on which digital marketing laid, is not being met now.
The basic fundamental of digital marketing is to engage the customers to a brand or service they are receptive to.
Facebook and Google have a 60% share of digital advertising, yet they are unable to meet their targets of budgeting, customer journey and targeting them.
The business includes hidden costs as if a keyword that is relevant for the business is easily searched, then the business needs to raise the price of the bid, to make their advertisement more accessible to the customers as people do not buy the products the indirect channels. This makes this kind of digital marketing through mainstream ad platforms expensive for the business.