Reading Time: 3 minutes With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations online. The online space in the form of social media sites, YouTube, web searches, and many other platforms
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Reading Time: 4 minutes Big Data refers to large volumes of data, complex and fast, that cannot be processed using traditional methods. Since the early 2000s, more companies began to store, access, and analyze data for improved business intelligence. The concept of
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Reading Time: 4 minutes If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down
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Reading Time: 4 minutes Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined by the effort you put in to expand your brand presence and refine your brand identity. So how
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