Reading Time: 8 minutes A digital marketer has to deal with an enormous amount of data, most of which is irrelevant to the cause. They need a manner through which they sift through this data, storing only those aspects which are relevant
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Konnect Insights Blogs - Data Analytics
Difference between Big Data, Data Science & Data Analytics
Reading Time: 7 minutes We all have heard this often – “Data is the new oil.” In today’s business world, data has become the most crucial aspect. Data is everywhere and it is also a part of our daily lives and it
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Social Data: More Than Just Data Analysis
Reading Time: 5 minutes Getting Started We are now living in the era of social media. Today, people are easily accessible online and prefer to connect virtually with others. Thus, most of their day-to-day activities and preferences can be known just by
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Top Marketing Analytics Tools 2022 For Your Brand
Reading Time: 5 minutes If you are a digital marketer, you know the biggest challenge you face is analytics. Measuring the impact of the myriad marketing activities that digital marketing entails can be difficult, but with the right analytics tools, it can
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Why Marketers Should Be Data Junkies?
Reading Time: 4 minutes If your consumers are demanding a personalized customer experience, data-driven marketing is the solution to it. It is the foundation of any advertising or marketing strategy. Take a look at how it can benefit your brand or business
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