Reading Time: 10 minutes Organizations are constantly figuring out ways to become more customer-centric, and the results of this strategy are quite positive and self-evident. However, crafting a customer-centric marketing strategy is not a simple undertaking; it requires the involvement of each
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Reading Time: 8 minutes A digital marketer has to deal with an enormous amount of data, most of which is irrelevant to the cause. They need a manner through which they sift through this data, storing only those aspects which are relevant
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Reading Time: 7 minutes We all have heard this often – “Data is the new oil.” In today’s business world, data has become the most crucial aspect. Data is everywhere and it is also a part of our daily lives and it
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Reading Time: 5 minutes Getting Started We are now living in the era of social media. Today, people are easily accessible online and prefer to connect virtually with others. Thus, most of their day-to-day activities and preferences can be known just by
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Reading Time: 5 minutes If you are a digital marketer, you know the biggest challenge you face is analytics. Measuring the impact of the myriad marketing activities that digital marketing entails can be difficult, but with the right analytics tools, it can
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