Reading Time: 4 minutes Customer retention is a topic that has been studied for decades. The basic idea behind customer retention is to focus on the customers who are more likely to stay with the company and make sure that they are
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Konnect Insights Blogs - Uncategorized
Ephemeral Content: Benefits On Social Media Marketing
Reading Time: 5 minutes The average attention span of a human is eight seconds today. The audience’s declining attention span poses several difficulties, and the implications of this have been felt strongly by marketers. Back in the day, all businesses had to
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Improve Your Brand’s Performance With Marketing Intelligence
Reading Time: 6 minutes Marketing intelligence can be gathered from various sources, including market research, customer surveys, social media, and competitor analysis. By using marketing intelligence to inform your marketing strategies, you can boost your chances of success and ensure that your
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Getting The Most Out Of Audience Profiling
Reading Time: 6 minutes Most marketers think audience profiling is a way to determine the age, gender, and location of consumers. However, there is so much more to it. Audience profiling can help us understand the audience’s needs and preferences, which can
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Real-Time Marketing Success Strategies
Reading Time: 6 minutes There’s no doubt that real-time marketing is one of the hottest trends in marketing today. Businesses across the globe, across various scales and sizes, are leveraging real-time marketing to increase their brand presence, attract customers, and grow their
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