Why Do You Need a Social Media Analytics Tool Instead of Native Platforms for Social Media Analytics?
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Some insights you can draw using social listening for your PR team.
Reading Time: 4 minutes If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down
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5 metrics you need to track to understand your brand’s influence.
Reading Time: 4 minutes Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined by the effort you put in to expand your brand presence and refine your brand identity. So how
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How social listening can help you craft a content strategy?
Reading Time: 4 minutes Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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How to define your brand’s influence?
Reading Time: 4 minutes As part of our commitment to top brands using our tools for online reputation management, we’re going to explore factors that influence brand influence. Brand influence is important to increasing a brand’s market value, and here’s how you
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How Can Social Listening Help in Industry Research?
Reading Time: 4 minutes Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and marketing, as well as online reputation management. As a brand looking to expand its presence or manage its
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Why Should Social Listening Be the First Step of Marketing?
Reading Time: 4 minutes Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs. Consumer insights are at the heart of a successful content strategy, and the most effective way to gain
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Social listening vs. social media monitoring – what’s the difference?
Reading Time: 4 minutes With the digital world being as widespread as it is, it is becoming increasingly important for brands to keep an eye on their social listening and social media monitoring. While the two terms may sound like substitutes for
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Social Media Tools and Social Listening Tools, What’s the Difference?
Reading Time: 4 minutes In the digital age, marketers and entrepreneurs alike are faced with a barrage of tasks. In all fields, and especially those that are intrinsically connected to the digital world, it pays off to keep effective tools at hand.
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