Reading Time: 3 minutes One of the coolest marketing trends to take over social media currently is using augmented reality (AR) filters. What began as a fun idea, has now taken over the marketing world with a bang. Brands have started using
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Reading Time: 3 minutes Do you use Google forms, Google drive, or any other Google tools on a daily basis? If yes, then you’re probably using the Google marketing platform without even knowing it. What is the Google marketing platform? The Google
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Reading Time: 3 minutes Stories sell because everyone loves to hear a great story. But whether it’s a product or a service, today’s fast-paced world allows the commodity to sell only if it is marketed with a story. As children, weren’t we
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Reading Time: 3 minutes Customer Experience, or CX, is a necessary consideration for every company. Your customers’ experience when they deal with your company is an important determinant of whether they will be one-time or loyal customers. At the same time, CX
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Reading Time: 3 minutes Instagram is the modern-day means to brand communication and marketing. With an excellent built-in tracking system, Instagram allows businesses to track every move made by a user or consumer on a brand’s profile – and these actions contribute
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Reading Time: 3 minutes “Customer is king.” Whether it’s a digital or a physical platform, this adage stands true to the test of evolving times. Even today, as the world has moved to the digital space, making sure that customers are happy
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Reading Time: 3 minutes Video marketing has been gaining momentum for the past few years. It is not hard to notice why video is so popular these days. It is an easy-to-digest format that saves us from the overwhelming textual information available
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Reading Time: 4 minutes Content marketing has evolved over the last few years tremendously – there was a time when content marketing was not given much importance. Now, you cannot operate your online presence or digital business without it. There are various
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Reading Time: 4 minutes Social listening is a popular marketing buzzword that you hear a lot these days – and for a good reason. Consumer insights are at the heart of every successful marketing strategy. Thus, it is important to understand your
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