Content marketing has evolved over the last few years tremendously – there was a time when content marketing was not given much importance. Now, you cannot operate your online presence or digital business without it.
There are various ways in which a marketer can undertake a content marketing strategy. One of the best ways to fix your content marketing strategy is to emulate a business whose content marketing strategy is working successfully to provide them with higher lead generation, conversions and sales, as well as brand awareness.
If you are striving to reach these goals as a social media marketer, then read on to learn how to improve content marketing for your business.
10 Content Marketing Lessons for Social Media Marketers
Here are ten lessons you need to know to make content marketing work for your business:
Most companies are afraid to invest money in content marketing because they do not see conversions or results. Companies engage their own employees to create content without realising these employees are already overworked or have other strengths. In such cases, it is more efficient to hire a third party to develop as well as execute a content strategy.
2. Create Content Marketing Goals
Each content strategy has a different goal. So, mark out your content strategy goals. For example, is your goal to create a buzz in the market for a new product launch? Is your goal to generate leads? Is your goal to build a database? It is important to set out content strategy goals and align your content creation to achieve them.
3. Content Marketing Can Help Boost Sales Overnight
Sometimes, all it takes is one piece of content to go viral. Marketers think that building a blog or content repository takes time. They think that your page will only show up higher in ranks the more content it has. This is not necessarily true. All you need is to be updated, constantly abreast of goings-on, and make sure your content hits the right nails on the head.
A good piece of content can have hundreds of comments and thousands of likes in a matter of a night, helping your website gain immediate traction. It is all about the strategy you adopt to get optimum results.
4. Quality Speaks Volumes
While it is essential to have content to build your blog and social media pages, it is also important to remember that the content you put out should be of high quality. The key is to use proper keywords about the topic. . You can achieve good results only if you consistently have high quality content.
To ensure your content is of good quality, make sure to incorporate the following:-
- Use of primary and secondary keywords
- Use of anchor text and backlinksAsk for feedback in your content
- Get personal with your readers and write about anecdotes
Ensure you adopt ways of converting your readers
- Include free resources and downloads in your content
- Tell readers what they can do next / have a proper call to action
5. Influencers to the Rescue
Influencers are like angels on the internet. They are people who can support you and help you grow your business in a matter of minutes. Oftentimes, people are wary of investing in influencer marketing because they are afraid it will not fetch the best results. However, you can quickly get influencers to send you a high amount of traffic if your offering is exceptional. Getting shares and likes from influencers can help to set your business apart and grow your online presence.
6. Use Data and Statistics
Many blogs get a lot of traffic because they make use of proper statistics and data in their content. This helps them backlink their content to other authoritative pages from where the data references are adopted, helping them get a higher page rank. Moreover, using data and statistics always helps in substantiating content, giving the reader more trust in the content they are consuming.
7. Use Infographics
People are quite lazy – this is a fact. With so much content out there, it is difficult for people to choose what to consume and what to skip. This is why it is important to have strong visuals to enable people to process content faster and easier. Using infographics can help you create better content. It is a proven fact that content with infographics have a 42% higher rate of being shared and forwarded.
8. Work According to the Clock
Timing plays a strong part in building a proper content marketing strategy. You need to test what timing works best for your posts. Whether they are on a blog or social media, different days and different times gain different tractions from your intended audience. Analyse timing by using tools to understand when there is a better opportunity to get traffic.
9. Engage with People
One of the key elements of social media marketing is creating better people engagement. Do not just leave your posts and content out there for the world to see. Instead,start using these as talking points to engage with people. Get feedback from people to understand their opinions. Then, use this information to improve your content.
10. Win Customers and Build Brand Awareness
Avoid making your content marketing strategy constantly sound like a sales pitch. Traffic increase is not everything. You need to get people to love you and your product or service. Do this by encouraging people to use your product/service, showcase the brand in various ways on their social media profiles by offering them incentives in the form of freebies, promotionals, or exclusive discounts. Give a shout out to people who repost your content and ask people to leave you reviews. All this will go a long way in helping you build your brand’s awareness, and winning people over.
Do whatever it takes to improve your content marketing strategy! Use these lessons to change your content for the better. And after all, having a great content marketing strategy can be a tedious process, but can help you build an excellent online presence in no time!Tags: Brand Marketing, Content Marketing, content marketing tips, content marketing trends, Digital Marketing, digital marketing tips, marketing communication, marketing ideas, Marketing strategy, Social Media Marketing