Reading Time: 3 minutes Gone are the days when social media marketing was an option. Be it an apparel brand or an insurance provider – social media marketing is just as integral to every industry. According to statistics, in 2020, over 50%
Read More
Reading Time: 3 minutes Netflix has become a household name across the globe, and we all use the platform to stream our favorite movies and TV shows. If you’re spending an evening at home binge-watching your favorite show or watching a movie
Read More
Reading Time: 4 minutes The worst year of recent human history is about to get over, and though we might not be feeling fully festive yet, the holiday season is near the corner, and it is only going to get better from
Read More
Reading Time: 8 minutes Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape of social listening has been evolving continuously with new tools, greater adoption and its growing applications across business
Read More
Reading Time: 3 minutes Video is the most promoted content on social media. Gone are the days when text and image posts used to dominate our feeds. The rise of video-first formats like video-centric Snapchat Stories, Vines’ 6-second entertainment, Instagram Reels, and
Read More
Reading Time: 3 minutes With rapidly evolving business dynamics gyrating towards digital marketing, traditional marketing channels are shrinking, leaving B2B marketers exhausted for lead generation options. Finding new strategies for lead generation is not easy, but thanks to our decisive, action-oriented millennials
Read More
Reading Time: 4 minutes Social media in 2020 is a platform where curated content accompanied by trending hashtags change by the hour. Among the different formats of well-curated content on your newsfeeds, short videos have emerged as the most effective and engaging
Read More
Reading Time: 4 minutes There are numerous online tools and methods that help companies keep a tab on their competitors. Competitive analysis helps to understand the approach of the competition and even learn from them. However, it is not always essential to
Read More
Reading Time: 4 minutes The COVID-19 outbreak affected the entire world and brought a temporary pause to several operations. The situation for many was comparative to the 2008 financial crisis. Businesses were forced to shut operations or manage with limited resources and
Read More