Reading Time: 5 minutes If you are a digital marketer, you know the biggest challenge you face is analytics. Measuring the impact of the myriad marketing activities that digital marketing entails can be difficult, but with the right analytics tools, it can
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Reading Time: 6 minutes “If you are not taking care of your customers, your competitors will.” – Bob Hooey A brand’s top priority is to take care of its customers. As “No Customers = No Business”. So the best possible
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Reading Time: 4 minutes Business Intelligence (BI) seems like a modern definition. But In fact, the term has been used way before. It’s a combination of data mining, infrastructure, business analytics, best practices, and tools to help businesses make more informed decisions
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Reading Time: 4 minutes Big Data refers to large volumes of data, complex and fast, that cannot be processed using traditional methods. Since the early 2000s, more companies began to store, access, and analyze data for improved business intelligence. The concept of
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