Social listening is a trending buzzword in today’s world. For every marketing strategy to be successful, it is critical to center it around customer insights. They are an indispensable part of a marketing strategy and the crucial deciding
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Konnect Insights Blogs - Analytics
Going beyond analytics, use Business Intelligence
Business Intelligence (BI) seems like a modern definition. But In fact, the term has been used way before. It’s a combination of data mining, infrastructure, business analytics, best practices, and tools to help businesses make more informed decisions
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5 metrics you need to track to understand your brand’s influence
Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined by the effort you put in to expand your brand presence and refine your brand identity. So how
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HOW AI IS REINVENTING MARKETING?
It is every marketer’s wishful thinking to be able to understand the exact needs of every prospect and position offerings accordingly. With literally an explosion in the amount of consumer data that is being generated every second, deep
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