Reading Time: 7 minutes Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather than short-term goals such as customer acquisition and individual sales. The purpose of relationship marketing (or customer relationship
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Reading Time: 7 minutes A strong marketing strategy can help a company grow. It can assist in achieving business objectives by giving the team practical strategy, deadlines, guidance, and more. Let’s look at what the statistics say: ✅ Google’s SERPs have
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Reading Time: 4 minutes When was the last time you, as a customer, had a great experience? Now, can you remember the last time you had a poor customer experience? How did both occasions feel? The year 2020 saw a massive transformation
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Reading Time: 7 minutes A successful brand is one that resonates with its customers. Branding is such a complex network of different elements that it’s easy to get lost — but there is one thing that will always stand above the rest:
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Reading Time: 7 minutes Being in business entails a lot of intricacies like providing unique products, offering value for money, regulating good customer service, etc. Yet, despite maintaining all the gold standards, some businesses flourish while others collapse despite being in the
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